If you follow my FaceBook Page (conveniently linked here), you may have read the my post yesterday when I said I am quitting the Newsroom Podcast.
But before I just give you a list of reasons I want to properly explain why I decided to quit one of my projects so early in the year. If you read my post yesterday, you will see that I spent the majority of 2014 looking for marketing strategies which would help me connect with my audience better – and I mean connect. Yes I would like to sell you books, but for now, I would be very happy just making friends with like-minded people, or people who like my material.
My marketing ideal is forging bonds with you guys, rather than constantly take your money.
I mentioned Write. Publish. Repeat. yesterday and I will mention it again. This book gave me a rule which I live by: the 80/20 rule.
I have 8 ongoing writing projects so far – 4 of which need be released this year. This is not including any other writing I am asked to do in the form of short stories, blog posts, guest posts and essay articles. 2 of those 8 projects are screenplays, so if I get a partner I can work with, one of them will be produced either this year or the next. Mind you, I am not complaining at all.
I’m completely in love with each and every one of those projects and can’t wait to tell you guys about them. Actually, I really can’t wait for you to read them and get back to me – that is my marketing strategy.
The podcast – The Lurking Voice – is another marketing strategy, and a project that I’m falling more in live everyday. Every author has a voice they have to get out there. Problem is, I took that a little too literary. I love podcasting in general, and subscribe to quite a lot of shows. I can’t wait to finalize the post production on my own show and have in on iTunes so you guys can download and listen to it easier than having to access my site every time.
Newsroom was an experiment I did. I wanted to see if I could create a comedy show based on my comedic interpretations of weird news stories. Turns out that I could only manage a 2 minute show – and that was fine. For a while. However as I got busier, that show became somewhat of a burden, having to get material from scratch every time.
And for the past couple of week, two things happened:
- I was utterly disinterested in my material, and the joke writing reflected this
- I stopped loving the show
It happens guys. I would feel more comfortable doing the preamble of The Lurking Voice (the 10 minute intro) and pull that out of my ass, rather than read 4 jokes which lasted 2 minutes in total.
So I applied the 80/20 rule. This rule is simple enough to understand.
As an artist you will invest an equal amount of time and effort on anything you do. Now the laws of equivalent exchange come into play here. If you have two projects, both equally time consuming and both equally exhausting, you would want both to succeed equally.
This is almost never the case in real life. Inevitably there will be the one project with more success – one where you will get more of a return on your investment so to speak. That is your 80%.
The other project will give you less – that’s your 20%.
In the long run, The Lurking Voice is my 80% podcast. It has vast growing potential, it has outreach and more importantly it has malleability. I do 4 types of shows there, alternating between them as I go along. People respond to it way better than anything else I do (with the possible exception of some racy, explicit exclamations I post on Facebook).
Newsroom was something I could have kept if I didn’t have such a huge workload. I could have forced myself to do it – but I won’t. You see, I have this thing called self-respect. I have standards. I respect my audience – readers and listeners alike to only give them the BEST material I can come up with, regardless of my situation. Newsroom kept falling short of that standard and I couldn’t take it any more.
I would much rather spend that time and effort writing more stories and delivering one good podcast.
I promise you that you’ll still get the usual comedic banter on The Lurking Voice. I promise you to deliver stories to a standard that I uphold to, that you deserve. I also promise to keep in touch with a weekly newsletter so subscribe now.
Don’t forget to tune in tomorrow for an interview with author Greg Lamb.